Horacio Lardiés.
Designer, Art Director, Photographer, Filmmaker, Musician, Teacher and Entrepeneur from Mendoza, Argentinawith more than 24 years of experience in multicultural, innovative and disruptive projects worldwide. 



Currently, living and working % Buenos Aires/% New York/% Chicago.


h3l Branding Agency
okan Agency
5huffl3
¨


Design
Education
Entrepreneurship



D+E1 Artist + shuffl3
ED+EN2 Okupa + Talks + Presentations
EN+DE3 h3l +  Okan + IAAB




Education

Graphic designer
Universidad de Palermo. Argentina.
1998>2003

Sociology
Palermo University
Argentina
2002>2002

Drumer
National Music School
1994>1996


Awards

Best Career Average
Palermo University
1998
Experience XP

Founder + Director
h3l Branding Agency
2004>Currently

Project Manager
Bridger Conway
2002>2003

Motion Animator
Nickelodeon
2001>2001

Co-Founder
Insitu Brand Studio
1999>2003

Co-Founder + Director
Insitu Magazine
1998>2001

Graphic Designer
RDYA
2000>2000
Educator XP

Tipography 1
National University of Buenos Aires. Argentina.
2000>2003

Editorial Design
Flores University. Argentina.
2004>2009

Tesis Director
Flores University. Argentina.
2005>2006


Workshops XP

OKUPA
Finis Terrae University. Chile.
2007-08-09



Talks

Design Fest
Mexico DF
2019

MICA
Argentina
2015

DMY
Berlin
2014

OFFF
Barcelona
2013

TMDG
Argentina
2006+2008




Canchita del Barrio
-General Alvear, Mendoza
Argentina


Typography Presentation
University of Palermo
1998
Argentina




NFT 
V4ld3
2023



Studio Environment
Patagonia
2013


Project Activation
Moscow, Rusia
2016


Progressive Integration
h3l Book
2015



Intro Book
h3l Edition 2
2015


DMY Conference
Tempelhof Airport
Berlin
2014



OFFF 
Conference
Barcelona
2015



DMY Conference
Berlin
2014



Near of San Martín de los Andes.
Patagonia, Argentina.


¨The challenge¨ 2024





Horacio has traveled widely, participating in project activations, art exhibitions, and conferences while serving as a cultural ambassador for Design and Architecture in over 30 countries. His work spans New York, London, and Berlin, where he’s led projects for global brands like NETFLIX, Sony Entertainment, Warner Music, BMW, and MINI. He also drives innovative branding approaches for startups and entrepreneurs, with his work published internationally in both print and digital media.





Press

Adobe
Taschen
It´s Nice That
Experimenta Spain
360 Mag Japan
Idn World
World Brand Desig Society  
BRAND Magazine China
Sandu Publishing  China
Send Points China
Clarin Argentina

Awards

Behance Galleries
Features
132
2011-2024

CMD
Metropolitan Center
of Design.
Buenos Aires. Argentina.
2016

Art Exhibitions

-2009. MAMM.
Modern Art Museum.
Video Art. Mendoza. Argentina.

-2007. Expo Trastienda.
Buenos Aires. Argentina.

-2007. Culture Chandon.
MNBA Patagonia.

-2007. ARTE BA.
Buenos Aires. Argentina

-2007. Emilio Saraco Gallery.  
-2007. Trimarchi DG.
Mar del Plata. Argentina.





Travel Picture







Visual Conceptualization
for Liebelu
Contents
Around h3l
Helsinky Finland. 2024





Context Around
Social Media Content




NASA
Gaming Pitch Promo 
Animation
h3l

M1les
Acrylic
120cm x 80cm





Crafted by h3l, Shuffle is an expressive visual protocol that showcases conceptual and multilayered configurations. It acts as a radiography of our times—a consequence of a cycle defined by instantaneity, spontaneity, euphoria, anxiety, and virality. It represents an invisible path, the superimposition of interpretive layers, and a concept that transcends conventional significance.
















Short Film
Around Hong Kong
2015




Workshop Poster
Okupa.
Santiago de Chile. 2006




Workshop
Okupa.
Santiago de Chile. 2006


Speak
TMDG.
Mar del Plata. Argentina.
2006




In 2006, Horacio’s passion for blending experimentation with execution led him to explore formal art, creating small collections of acrylics, video art, and installations. These pieces were exhibited in renowned art spaces like MNBA, ArteBA, and Palais de Glace, seamlessly integrating into his professional practice and expanding the boundaries of his field





Art Exhibition
Ovejas
Collective
2008



Hotel 21:30
Object Art Book
2006


Art Exhibition.
Down Town Rocinha
Individual
2008






¨Hachetresele, which opened its doors in 2004 in the southern area of Patagonia, is the creative studio of designer Horacio Lardiés. Thanks to the importance acquired by this study in the country, it is very difficult to mention a successful design project in the Latin American area in which Lardiés' name is not present.¨



Latin American Design Book. 
TASCHEN
ISBN978-3-8228-4036-8
2008

© 2024 - Horacio Lardiés