Horacio Lardiés
Branding Architect shaping languages that move cultures. Worldwide. 
世界中へ。



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Founder of h3l^ since 2004.設計



Actualmente, living and working % Patagonia % Buenos Aires% New York 02% Chicago.
今、ここにいる。





Let's build what's next.
次を、共に。

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下一个级别 

:
Branding Architect, Educator and cultural connector from Mendoza, Argentinawith 24 building brands that leave a mark across +30 countries.

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Design
Education
Entrepreneurship



D+E1 Artist + shuffl3
ED+EN2 Okupa + Talks + Presentations
EN+DE3 h3l +  Okan + IAAB

Education

Graphic designer
Universidad de Palermo. Argentina.
1998>2003

Sociology
Palermo University
Argentina
2002>2002

Drumer
National Music School
1994>1996

Awards

Best Career Average
Palermo University
1998
Experience XP

Founder + Director
h3l Branding Agency
2004>Currently

Project Manager
Bridger Conway
2002>2003

Motion Animator
Nickelodeon
2001>2001

Co-Founder
Insitu Brand Studio
1999>2003

Co-Founder + Director
Insitu Magazine
1998>2001

Graphic Designer
RDYA
2000>2000
Educator XP

Tipography 1
National University of Buenos Aires. Argentina.
2000>2003

Editorial Design
Flores University. Argentina.
2004>2009

Tesis Director
Flores University. Argentina.
2005>2006

Workshops XP

OKUPA
Finis Terrae University. Chile.
2007-08-09


Talks

Design Fest
Mexico DF
2019

MICA
Argentina
2015

DMY
Berlin
2014

OFFF
Barcelona
2013

TMDG
Argentina
2006+2

Press

Adobe
Taschen
It´s Nice That
Experimenta Spain
360 Mag Japan
Idn World
World Brand Desig Society  
BRAND Magazine China
Sandu Publishing  China
Send Points China
Clarin Argentina
Awards

Behance Galleries
Features
135
2011-2026

CMD
Metropolitan Center
of Design.
Buenos Aires. Argentina.
2016

Art Exhibitions

-2009. MAMM.
Modern Art Museum.
Video Art. Mendoza. Argentina.

-2007. Expo Trastienda.
Buenos Aires. Argentina.

-2007. Culture Chandon.
MNBA Patagonia.

-2007. ARTE BA.
Buenos Aires. Argentina

-2007. Emilio Saraco Gallery.  
-2007. Trimarchi DG.
Mar del Plata. Argentina.




AROUND



Canchita del Barrio
-General Alvear, Mendoza
Argentina


Typography Presentation
University of Palermo
1998
Argentina



NFT 
V4ld3
2023




Content Design


Near of San Martín de los Andes.
Patagonia, Argentina.



¨The challenge¨ 2024


The work lives here.
仕事はここに。

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下一个级别 
:
Around
:
Studio Environment
Patagonia
2013

Project Activation
Moscow, Rusia
2016


Progressive Integration
h3l Book
2015



Intro Book
h3l Edition 2
2015


DMY Conference
Tempelhof Airport
Berlin
2014



OFFF 
Conference
Barcelona
2015



DMY Conference
Berlin
2014

Extended cases
仕事はここに。

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Visual Conceptualization
for Liebelu
Contents
Around h3l
Helsinky Finland. 2024





Context Around
Social Media Content




NASA
Gaming Pitch Promo 
Animation
h3l

M1les
Acrylic
120cm x 80cm















Short Film
Around Hong Kong
2015




Workshop Poster
Okupa.
Santiago de Chile. 2006




Workshop
Okupa.
Santiago de Chile. 2006


Speak
TMDG.
Mar del Plata. Argentina.
2006



意味を超える。

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© 2026 - Horacio Lardiés  






W +ME